Behind Tellason, based in San Francisco, are Tony Patella and Pete Searson. Both bring a fair amount of experience to the table: Before they started their own business a few years ago and have since made a name for themselves with their own brand, they had already spent two decades in the clothing industry as made-to-order clothing manufacturers. They develop authentic garments whose role models are often found in the working world. When making up garments, they like to use tried-and-tested fabrics that are full of character, such as raw denim from North Carolina or fabrics for guild clothing from Germany.