Dr. Bronner’s Soap Bar
Dr. Bronner’s. We are ALL-ONE or None.
When the young German soap maker, Emanuel Bronner, emigrated in 1929 to the USA, he could not have imagined in his wildest dreams that the firm he would go on to found 20 years later would become the favourite manufacturer of natural soaps in the country. He began his new life in the USA by travelling around the land, not just to sell his soaps, but also to give speeches about his pacifistic worldview. Against a backdrop of two world wars, tolerance and peaceful coexistence were paramount concerns for him, as well as a respectful and responsible interaction with nature, for the times an unusual perspective. His soaps were an expression of that concern. He produced them strictly on the basis of natural, environmentally compatible raw materials and ingredients, which were the key to their exceptional quality and at the same time a clear alternative to modern, petrochemical-based cosmetics. Emanuel Bronner’s soaps quickly overtook his speeches in popularity, which were nonetheless occasions for him to distribute his soaps. No matter what, he printed his pacifist messages directly on the labels of his products, where you can still find them.
It’s hard to say what made Dr. Bronner’s a cult brand in the USA. But the quality of the products completely convinced us. In the firm that is still family run today the soaps are manufactured from pure vegetable raw materials which are for the most part sustainably cultivated and Fairtrade-certified. In good Dr. Bronner's tradition, all products and ingredients are completely biodegradable. And Dr. Bronner’s does without secondary packaging, which is why the print on the labels is minuscule, to accommodate as many messages as possible.
Article Number 12507
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