Cultivated with passion. The best hazelnuts ever.
José Noè from the Piemont town of Lequio Berria is a passionate hazelnut farmer. If you were to meet him in the Langhe hills and see how he, with keen, scrutinising attention, carefully surveys his hazelnut groves, then it would become immediately clear to you as to why he has chosen the direction that he today pursues single-mindedly. Early on he was active for over 30 years in a research center devoted to raw material for the confectionery industry. It became clear to Noè that the foundations for quality existed within the realm of agriculture; this discovery ultimately brought him literally back to the origin, to his parent’s courtyard, which he took over in order to cultivate his own hazelnut trees and to market the harvest himself. While thoroughly uncommon, the cultivation of nuts was regarded more as a typical side job in the region that represented a stable, modest source of income. When José Noè speaks today about his Hazelnut trees he sounds affectionate, although they kept him intensely active for years. Farming is indeed difficult when it is done on steep hillsides with an average of 680 vertical meters; of course, it is only there where the optimal climate exists for this unique variety, „Tonda Gentile delle Langhe“. This autochthonous type of nut is now regarded, not only by experts, as the best in the world. The harvest beginning at the end of August lasts longer than six weeks. As soon as the fully ripe nuts fall to the ground, Noè gathers them, together with a colleague, in order to prevent them from receiving too much soil moisture; this is definitely a significant amount of work with 4,200 trees on around 12 hectares of land.