The Organic Company Small towel

The Scandinavians are second to none when it comes to simple and highly functional design. “The Organic Company” is a case in point. Some things like towels or kitchen aprons might seem beyond improvement; however, the Scandinavians put the icing on the cake by adding a small but distinctive detail: sections of ribbon sewn on at regular intervals of approximately 10 cm. The resulting loops work like hooks. You can tuck in and secure the end of the towel in the loop of your choice when you wrap the towel around the head or body. The dense cotton fabric of the towels is light, yet can absorb a lot of moisture and dries quickly.

The Danish textile label “The Organic Company” stands for a commitment to functional design and responsible utilization of natural resources. To implement this dual approach, founder Joy Vasiljev sources the cotton for her textiles exclusively from controlled organic cultivation. Even the sewing threads – which is not a given in cotton textile products – are made of cotton. Since 2010, she has all her textile articles certified according to the Global Organic Textile Standard (GOTS). Hence, one can be sure that all items are made from all-natural materials and dyed in an environmentally friendly way. What’s more, meeting the GOTS implies regular monitoring of the entire production chain and guarantees fair working conditions. When creating the product designs for “The Organic Company”, Vasiljev collaborates with Danish textile designers. Evident in the results is Vasiljev’s key objective: textile goods featuring such a thoughtful and appealing design that whoever uses them will enjoy them and, notably, use them for a long time.