Washbag recycled

The Spaniard Javier Goyeneche has found a personal way to counter the waste of raw materials in our throwaway society – with creative ideas. In 2012, his label started producing fashion from recycled fibres. Then he initiated the revolutionary Ecoalf Ocean Project: More than 3,000 fishermen along the Spanish coast enlisted to help recover plastic waste from the sea. Goyeneche has the residues transformed into high-quality yarns for clothes, shoes and accessories. A similar project started in Thailand in 2017. Recycling all-natural textile fibres, namely cotton and wool, is another objective on Ecoalfs to-do list. Finally, the label mastered the challenge of finding new uses for old car tyres.