Ladies straw hat

The Panama fibers for this hat are twisted and crocheted, giving it extra good air circulation. This effect is further enhanced by the ornamental pattern sections in the crown of the hat. A narrow colored braid finishes off the brim of the hat. Due to the material and manufacturing process, the hat forgives it if it is occasionally somewhat crumpled.

When Leonhard Mayser opened his “Hut Macherey” in Ulm in 1800, he would hardly have guessed that Mayser hats would one day be a global brand, with an annual production of 3.5 million hats in 1963 (a record output that is unsurpassed ever since). Although the production figures are far lower today, Mayser can still call itself a global brand. Based in Lindenberg in the Allgäu, the former “Small-Scale Paris” of hat fashion, Mayser sells its hats in 44 countries. Despite all the changes, the secret behind the company’s success has remained the same over more than two centuries: quality. While the design, purchasing and sales departments are still based in the Allgäu region, Mayser relocated its production in 2002. The brand runs its own manufactory in Slovakia now, staffed with personnel that was qualified in-house.