Newcomer Sport Shoe with a Long History: Zeha.
The company was reinvented just twelve years ago, but the Zeha history goes back one hundred years. It is named after the phonetic spelling of the initials of the founder Carl Häßner in German “Ze” for the “C” and “Ha” for the “H”: Zeha. The Zeha shoe was the shoe of choice among the Berlin avante-garde in the 1920s. In the era of the GDR the firm was socialised and got the name “Volkseigener Betrieb (VEB) Spezialsportschuh Hohenleuben”, or Publicly Owned Company for Special Sport Shoes in Hohenleuben, a very small town in Thuringia. The special sports shoe company with the typical double stripes on its shoes became the official outfitter for the GDR Olympic teams. Handmade and manufactured from good materials, they could hold their own with competition outside the Iron Curtain. After the Reunification the company went bankrupt, and it seemed that was the end of Zeha. But only apparently: when friends of the native Berliner Alexander Barré showed him some old Zeha shoes, he decided in 2002 to revive the brand, at first by selling off the rare old stock. That quickly proved to be untenable. So, he secured the rights to the brand name and decided to start up production again. The old production facility in Thuringia was a ruin, but there were old models catalogues, patterns and shoes to be found. They became the basis for the Zeha shoe production which Barré started back up in 2003. We are offering shoes from the “Carl Häßner Meisterschuhe” series, painstakingly produced in Portugal from Italian leather.