Few pieces are as indispensable in any closet as a plain T-shirt. This shirt is made with a round neckline, short sleeves and a loose fit. The slightly iridescent sheen and smooth, soft feel of the fabric are reminiscent of silk, but it is made from 95% modal and 5% elastane (for shape retention). Modal is a cellulose fiber comparable to viscose. For the production from renewable raw materials, the manufacturer only uses wood, mostly beech wood, which comes from controlled sources and is processed into a plant-based regenerated fiber in an elaborate process. The skin-friendly and breathable fabric is pleasantly smooth and supple against the skin and has a beautiful, soft flowing drape. Perfect for fun and games, this easy-care, wrinkle-resistant shirt won't restrict children's movements, even if they get a little wild when playing. It keeps its shape and can be easily combined with chic(er) outfits, so it will quickly become a favorite for girls and boys.

Bensheim, otherwise better known for its historic buildings, good wine and sheltered location on the slopes of the Odenwald, is the home of the Pure Pure label. And perhaps it is the proximity to and daily contact with nature that has inspired the Pure Pure philosophy. In any case, the name says it all: the products should convey pure joy when worn and the materials from which they are made are purist in the sense of naturally pure. The designs for children also (and even more so) offer a wearing comfort that is characterized by natural light-heartedness. The company also focuses on corporate responsibility beyond its own production: Pure Pure is a member of the cross-industry Bundesverband Nachhaltige Wirtschaft e.V., a business association that promotes climate protection, resource efficiency and diversity in the economy.