The container ROLL UP by Michel Charlot was awarded "Best of the Best" at the Iconic Design Award 2016. It can be playfully rolled up like the legs of a pair of jeans, adapting charmingly to different requirements. The user personally determines the desired shape by folding it. The capacity varies and despite its flexibility, the ROLL UP stands securely on the ground. The material has a pleasant rubber-like feel and is extremely robust. The ROLL UP is welded waterproof all around, making it versatile, for example, as a wastebasket, toy container, planter for plants or as a universal storage option.