This ribbed long-sleeved shirt from Knowledge Cotton Apparel is made from incredibly supple, wonderfully warm merino wool from certified organic animal husbandry. It features ribbed cuffs on the stand-up collar and sleeves with thumbholes. The torso hem and sleeves are finished without cuffs. The shirt can be worn on its own or under a blazer. It can also be combined with a sweater, pullover or cardigan. Merino wool is not only particularly soft and warm, but also very elastic, temperature-regulating and breathable. The natural fiber can absorb up to 35 percent of its own weight in moisture without feeling wet. And thanks to the air chambers inside the fibers, moisture is quickly transported to the outside. Merino wool also absorbs hardly any odors. The shirt is therefore ideal as functional underwear for sporting activities such as hiking, cycling or skiing. In short: a perfect basic piece for every occasion and all seasons.

The owl in the logo of the Danish label Knowledge Cotton Apparel stands for wisdom and knowledge, two elements that are key to the company's history and brand philosophy. Back in 1969, Jørgen Mørup and his father founded a small textile company in the Danish town of Herning and already started to focus on the subject of sustainability. At the end of the 1980s, the two began making their garments from ecologically produced cotton, becoming Denmark's green pioneers, as it were. The next logical step in 2008 was the foundation of Knowledge Cotton Apparel, this time with son respectively grandson Mads as part of the team, a label that unites the company's heritage with a contemporary, sustainable corporate strategy. Today, Knowledge Cotton Apparel stands for casual, sporty menswear, usually made from GOTS-certified organic cotton or "Happy Sheep Wool". The label also works with recycled PET bottles, which it shreds, melts down and spins into yarn to make a durable, water-repellent fabric for jackets.