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Lookbook Fall/Winter 2025

Good. With every fiber of her being

We place high demands on our clothing: it should be contemporary and easy to combine, future-oriented and designed for long-term use. In other words, our clothing should make you feel good in more ways than one. Because experience shows: When we feel good in our clothes, we generally feel good overall.

The search for authentic and, in a broad sense, good clothing has occupied us for more than 30 years, both as a retailer and as a manufacturer of our own brand. We initially focused on natural materials, which today, whenever possible, come from controlled organic cultivation (kbA) or controlled organic animal husbandry (kbT) - the virgin wool used is always obtained without mulesing. We also use innovative regenerated fibers such as TENCEL™ and recycled materials.