Corduroy with its velvety longitudinal ribs not only has a striking look and texture, it is also robust and durable. Blue de Gênes makes these trousers from corduroy made from skin-friendly cotton. The trousers are pre-washed and therefore have a light Used look, which, combined with the comfortable fit with a straight, rather wide leg, makes for a casual look. The corduroy trousers have two slit pockets, a coin pocket with a buttoned flap and two inset back pockets and are fastened with a zipper and button.

Long ago, dockworkers in Genoa wore work clothes made of a strong cotton fabric dyed with indigo. Since Genoa belonged to France at the time, this went by the French name "Bleu de Gênes", which in English-speaking countries became "Blue Jeans". Against the backdrop of this history, the Blue de Gênes label was launched in Kolding, Denmark, in 2010. But Ole Madsen, the mastermind behind it, has long since gone beyond jeans. He manufactures authentic clothing from selected materials, whose timeless design literally endures the years. Production takes place almost exclusively in Europe, with Blue de Gênes working with small, family-run businesses that are each specialists in their field. Thus, the jeans come from northern Italy, some pants from Turkey and the shirts from Portugal.

Staining of light-coloured clothing, furniture and other objects is possible.