Classic polo shirt made from a fine, lightweight and soft cotton knit. The striking block stripes are knitted in. The zigzag pattern also knitted into the collar and the cuffs of the sleeves and body are a visual detail. The hem of the body is also slit at the side.

Long ago, dockworkers in Genoa wore work clothes made of a strong cotton fabric dyed with indigo. Since Genoa belonged to France at the time, this went by the French name "Bleu de Gênes", which in English-speaking countries became "Blue Jeans". Against the backdrop of this history, the Blue de Gênes label was launched in Kolding, Denmark, in 2010. But Ole Madsen, the mastermind behind it, has long since gone beyond jeans. He manufactures authentic clothing from selected materials, whose timeless design literally endures the years. Production takes place almost exclusively in Europe, with Blue de Gênes working with small, family-run businesses that are each specialists in their field. Thus, the jeans come from northern Italy, some pants from Turkey and the shirts from Portugal.