The first thing that catches the eye with this polo shirt is the design: The lightweight knit with contrasting stripes knitted into it is openwork and therefore particularly airy. In addition, the button placket of the piece, which is otherwise made like a polo shirt, is buttoned through. Fine knitted cuffs finish the sleeves and body. The material is pure, skin-friendly cotton.

Long ago, dockworkers in Genoa wore work clothes made of a strong cotton fabric dyed with indigo. Since Genoa belonged to France at the time, this went by the French name "Bleu de Gênes", which in English-speaking countries became "Blue Jeans". Against the backdrop of this history, the Blue de Gênes label was launched in Kolding, Denmark, in 2010. But Ole Madsen, the mastermind behind it, has long since gone beyond jeans. He manufactures authentic clothing from selected materials, whose timeless design literally endures the years. Production takes place almost exclusively in Europe, with Blue de Gênes working with small, family-run businesses that are each specialists in their field. Thus, the jeans come from northern Italy, some pants from Turkey and the shirts from Portugal.