For the striking knitted pattern of this sweater made from certified organic cotton, Knowledge Cotton Apparel draws on the famous Aran patterns, which originate from the Irish islands of the same name and once symbolically gave their wearers good wishes. There are the classic cable knit patterns, which look like twisted strands and give the knitted fabric texture and depth. Then there are the classic diamond patterns, which run from the shoulders downwards and on the outside of the sleeves. Finally, there is the honeycomb pattern on the chest, back and sleeves, which is reminiscent of honeycombs with its characteristic structure. Wide rib-knit cuffs finish the neck, sleeves and body.

The owl in the logo of the Danish label Knowledge Cotton Apparel stands for wisdom and knowledge, two elements that are key to the company's history and brand philosophy. Back in 1969, Jørgen Mørup and his father founded a small textile company in the Danish town of Herning and already started to focus on the subject of sustainability. At the end of the 1980s, the two began making their garments from ecologically produced cotton, becoming Denmark's green pioneers, as it were. The next logical step in 2008 was the foundation of Knowledge Cotton Apparel, this time with son respectively grandson Mads as part of the team, a label that unites the company's heritage with a contemporary, sustainable corporate strategy. Today, Knowledge Cotton Apparel stands for casual, sporty menswear, usually made from GOTS-certified organic cotton or "Happy Sheep Wool". The label also works with recycled PET bottles, which it shreds, melts down and spins into yarn to make a durable, water-repellent fabric for jackets.