Every child has their own head. Children grow, and at a pace so unpredictable that planning their wardrobe can sometimes feel like a Sisyphean task.

Our two-tone turn-up hat meets this challenge with clever elasticity. Its secret lies in the wavy rib knit, a technique that gives the knit formidable stretch while maintaining its shape. The intentionally wide brim is more than just a visual detail: it provides a protective second layer over sensitive ears, ensures a secure, non-slip fit at all times, and can be adjusted as needed depending on the weather—sometimes pulled higher, sometimes lower over the face. For you, this means one less thing to worry about. From the first cool day of fall through the following spring (and even longer), the hat fits perfectly without constricting or slipping. The well-thought-out material blend of skin-friendly organic cotton and temperature-regulating merino wool ensures a scratch-free, consistently warm, yet never overheated environment on the head. 

And because some kids’ heads grow faster than expected (or are just a different size to begin with), we’ve also made provisions for everyone whose head circumference has already exceeded the typical child’s size. A second, larger version is therefore designed for children, teenagers, and (smaller) adults who are not (only) thick-headed in a figurative sense.

Bensheim—a town otherwise best known for its historic architecture, fine wine, and sheltered location on the slopes of the Odenwald—is home to the Pure Pure label. And perhaps it is precisely this proximity to and daily contact with nature that have significantly inspired Pure Pure’s philosophy. In any case, the name says it all: the products are designed to convey pure joy when worn, and the materials from which they’re made are minimalist. The focus is on high-quality natural fibers such as cotton and wool—sourced wherever possible from certified organic farming or certified organic animal husbandry—as well as European linen, baby alpaca, and renewable cellulose fibers like Lyocell (TENCEL™). The designs for children, too (and especially so), offer a level of comfort characterized by natural carefreeness. The company also keeps corporate responsibility beyond its own production in mind: Pure Pure is a member of the cross-industry Bundesverband Nachhaltige Wirtschaft e.V. (Federal Association for Sustainable Economy), a business association that advocates for climate protection, resource efficiency, and diversity in the economy.