The fine, soft cotton from controlled organic cultivation used for this collarless shirt lies smoothly on children's sensitive skin and is definitely not scratchy. What's more, the cotton fibers can absorb a lot of moisture, which they then release into the air - and excess heat along with it. The smooth woven cotton fabric is durable and easy to care for, even if it creases a little faster than a T-shirt, for example. Above all, however, it plays airily around the body and allows cooling air circulation. So your child will hardly get too warm in this lightweight shirt in summer. The generous round neckline has a slit and wooden button for easy dressing and undressing. The fresh blue and green stripe pattern and the patch shirt pocket made from the outer fabric round off the shirt's look.

Bensheim—a town otherwise best known for its historic architecture, fine wine, and sheltered location on the slopes of the Odenwald—is home to the Pure Pure label. And perhaps it is precisely this proximity to and daily contact with nature that have significantly inspired Pure Pure’s philosophy. In any case, the name says it all: the products are designed to convey pure joy when worn, and the materials from which they’re made are minimalist. The focus is on high-quality natural fibers such as cotton and wool—sourced wherever possible from certified organic farming or certified organic animal husbandry—as well as European linen, baby alpaca, and renewable cellulose fibers like Lyocell (TENCEL™). The designs for children, too (and especially so), offer a level of comfort characterized by natural carefreeness. The company also keeps corporate responsibility beyond its own production in mind: Pure Pure is a member of the cross-industry Bundesverband Nachhaltige Wirtschaft e.V. (Federal Association for Sustainable Economy), a business association that advocates for climate protection, resource efficiency, and diversity in the economy.