Please don’t think we’re trying to turn your little one into a lamb: The wool plush used to make this children’s jacket offers far greater benefits than just its lambskin-like appearance. First, there’s the virgin wool, which provides excellent warmth, is very durable, and is pleasantly breathable. Thanks to the 15% TENCEL™ content, the wool plush is also exceptionally soft—the ideal material to keep your child warm and comfortable even in cold, damp weather. In addition, the fitted hood snugly wraps around the child’s head down to the chin, shielding them from wind and weather. The wide cuffs ensure a perfect fit, and your child’s freedom of movement is enhanced by the supple cotton jersey lining in the body, which contains a small amount of spandex to help the jacket retain its shape. The gently arched button placket adds a touch of understated chic—the buttons’ generous size makes it easier for your child to try putting the jacket on and taking it off on their own for the first time (though please continue to supervise them at the appropriate times—putting it on before an outing, taking it off upon returning home—you’ll still need to keep an eye on the right time). And if the slanted patch pocket looks a little bulgy one fine day, please take a peek inside: Your child has likely enthusiastically collected some of the day’s treasures—stones and sticks, marbles and earthworms—in there.

Bensheim, otherwise better known for its historic buildings, good wine and sheltered location on the slopes of the Odenwald, is the home of the Pure Pure label. And perhaps it is the proximity to and daily contact with nature that has inspired the Pure Pure philosophy. In any case, the name says it all: the products should convey pure joy when worn and the materials from which they are made are purist in the sense of naturally pure. The designs for children also (and even more so) offer a wearing comfort that is characterized by natural light-heartedness. The company also focuses on corporate responsibility beyond its own production: Pure Pure is a member of the cross-industry Bundesverband Nachhaltige Wirtschaft e.V., a business association that promotes climate protection, resource efficiency and diversity in the economy.