A bandana is not only dressy, but also incredibly versatile. So it can be tied at the back of the head and worn as a headscarf, but also used as a scarf. In addition, it can be used as a fashion accessory, for example, as a bracelet on the wrist or loosely tucked into the back pocket of pants. New Must manufactures it from cotton and prints it with the typical paisley pattern.

New Must is a textile company founded in 2012 and based in Como, just under 50 kilometers from the fashion capital of Milan. It specializes in accessories—scarves, stoles, and shawls. The winter collection primarily features wool and cashmere, while the summer collection uses silk, cotton, and linen. Above all, the brand is defined by its visible and tangible commitment to artisanal design and quality.