This hairdryer comes from Switzerland, where the manufacturer Valera® has been focusing exclusively on hair care appliances since the company was founded in 1955, working closely with the professional hairdressing industry. Accordingly, the sturdy metal housing of this hairdryer is fitted with a durable, lightweight Delta Drive motor, which is usually used in powerful professional appliances. The heating wire is not shaped like a spiral but like a wave and is mounted precisely and directly onto the carrier made of micanite - a classic material that can withstand temperatures of 400 to 500 °C without damage. This guarantees even temperature distribution and therefore a longer service life for the heating element. An ion generator integrated into the hairdryer splits molecules in the air drawn in and converts them into negative ions, which are blown into the hair with the heated air. There they cause the water droplets to atomize: some of the droplets are absorbed by the hair, while the remaining water evaporates more quickly. The advantage: the hair is exposed to hot air for much less time. Additional tourmaline-coated components reinforce this effect, as the mineral becomes electrostatically charged at high temperatures and also produces negatively charged ions.

In addition to the patented ondulating nozzle, the accessories include a diffuser and a storage bag. The hairdryer is also equipped with an extra-long three-meter cable.

Since the company was founded in 1955, the manufacturer Valera® has focused exclusively on hair care appliances, working closely with the professional hairdressing industry. Founded in Milan by Gustavo Soresina under the brand name Sorel, the successful family business grew over the years and relocated its headquarters to the Swiss canton of Ticino. At the end of the 1970s, sons Claudio and Flavio joined the company. The in-house development and research department is responsible for many innovations, for which the company cooperates with hair stylists from the initial idea through to implementation. All appliances are still produced in Switzerland.