Haunold have been making felt from pure new wool – with its famous warming and 'breathing' qualities – for four centuries. A recent idea of theirs is to use it to make sturdy garden cushions with.

Behind the Haunold® brand stands the Zacher family from San Candido, which has been active as craftsmen since 1560 and thus runs the oldest craft business in South Tyrol. At present, it is the five siblings Johann, Hedwig, Alois, Friedrich and Christina who, together with three employees, produce first-class fulling felt products. Today's business goes back to a millinery that came into the family around 1850. The wool felts and felt slippers are still produced there according to the old millinery tradition - which is why the Zachers still feel they belong to the millinery trade. The rolling of the felt slippers is still done on the old hammer mill, which the great-grandfather had made in 1901 and which has been in continuous use ever since. Incidentally, the brand name Haunold® comes from the local mountain of the municipality of San Candido, a Dolomite peak located in the immediate vicinity of the famous Three Peaks.