Few items are as essential to any wardrobe as a solid-color T-shirt. This shirt features a crew neck, short sleeves, and a relaxed fit. The fabric’s subtle sheen and smooth, soft feel are reminiscent of silk, yet it’s made of 95% modal and 5% spandex (for shape retention). Modal is a cellulose-based fiber similar to viscose. To produce it from renewable raw materials, the manufacturer uses only wood—mostly beech wood—sourced from controlled sources, which is processed into a plant-based regenerated fiber through a complex process. The skin-friendly and breathable jersey made from it feels pleasantly smooth and supple against the skin and has a beautiful, soft, flowing drape. Perfect for play and fun, this easy-care, wrinkle-resistant shirt doesn’t restrict children’s natural urge to move, even when they’re running around a bit more wildly. It retains its shape and can easily be paired with chic(er) outfits, quickly becoming a favorite for both girls and boys.

Bensheim, otherwise better known for its historic buildings, good wine and sheltered location on the slopes of the Odenwald, is the home of the Pure Pure label. And perhaps it is the proximity to and daily contact with nature that has inspired the Pure Pure philosophy. In any case, the name says it all: the products should convey pure joy when worn and the materials from which they are made are purist in the sense of naturally pure. The designs for children also (and even more so) offer a wearing comfort that is characterized by natural light-heartedness. The company also focuses on corporate responsibility beyond its own production: Pure Pure is a member of the cross-industry Bundesverband Nachhaltige Wirtschaft e.V., a business association that promotes climate protection, resource efficiency and diversity in the economy.