Vetra

Men jacket cotton

Navy
Vetra
Men jacket cotton
Navy
    Navy
    189,00 €all prices incl. VAT., excl. shipping costs
    In stock, Delivery in 4-5 days

    General Information

    Classic. Work jacket

    Jackets of this type were once everyday wardrobe in workshops and factory floors. Today, they have made the leap from workwear to casual wear. Vetra equips the unlined jacket quite classically with three patch pockets and one inside pocket.

    Workwear of the Highest Quality. Vetra.

    Paris in the 1920s: The young Edouard Beerens marries and receives as a wedding gift from his mother her former apron and overalls atelier in the heart of the city. From there, he started his own label by designing a complete collection of workwear for men in 1927. He chose a short form of “Vêtements de travail” (i. e. work clothes) as his brand’s name: Vetra. The success soon forced him to expand, so the entire company moved to the Hauts-de-France region in the north of the country in 1930 and subsequently opened new branches all over France. For decades, specialised workwear shops sold the Vetra collections for the most part to industrial companies. As a matter of fact, Vetra gained such an outstanding reputation that it became the subject of collective bargaining with some trade unions a while after the 1968 strikes.

    In the meantime, the fashion industry has become aware of the brand. Currently, Richard and Edouard Beerens, the founder’s great-grandchildren, run the business. They preserve the heritage of the past and explore it with a sense of worthwhile discoveries. The garments they develop based on their findings prove their eye for style and details: Vetra clothing is for every day and comes in a fashionable cut derived from its function.

    General product information

    Product Information

    Article Number 202167

      100% cotton (basis weight 330 g/sqm), origin Europe. Plastic buttons. Made up in France. Back length in size 52 = 72 cm.

      Care instructions textile

      text
      normal process
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      do not bleach
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      do not tumble dry
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      Iron at maximum, sole plate temperature (110°C) without steam
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      do not dry clean
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