Casual shorts in a fabric with a distinctive Used look. A good half of the fabric is made from durable, cooling linen and just under half from skin-friendly cotton. The trousers have a button placket and button to match their striking appearance. Two side pockets and two back pockets can hold small items for everyday use.

Long ago, dockworkers in Genoa wore work clothes made of a strong cotton fabric dyed with indigo. Since Genoa belonged to France at the time, this went by the French name "Bleu de Gênes", which in English-speaking countries became "Blue Jeans". Against the backdrop of this history, the Blue de Gênes label was launched in Kolding, Denmark, in 2010. But Ole Madsen, the mastermind behind it, has long since gone beyond jeans. He manufactures authentic clothing from selected materials, whose timeless design literally endures the years. Production takes place almost exclusively in Europe, with Blue de Gênes working with small, family-run businesses that are each specialists in their field. Thus, the jeans come from northern Italy, some pants from Turkey and the shirts from Portugal.

Staining of light-coloured clothing, furniture and other objects is possible.