Merz b. Schwanen. A Tradition Revived.
The knitwear manufacturer Merz b. Schwanen had existed since 1911 in the Swabian Alps, once a traditional textile-producing region. In recent times, a Berliner, Peter Plotnicki, revived the tradition. Once more, the company is manufacturing shirts and sports trousers in the area – for the most part on original knitting machines dating from the 1920s or at least the 1960s. Their slow operational speeds are an advantage: They provide for the high density, characteristic structure, and substantial feel, as well as the excellent shape retention of the knitwear. A small but remarkable detail: Plotnicki has the clothing labels with the original Merz b. Schwanen logo and lettering crafted on an old weaver’s loom for jacquard ribbons.
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