Originally from Persia, the British brought the paisley pattern from India to Europe, where it quickly became very popular. It takes its name from the Scottish town of Paisley, which produced large quantities of textiles with the pattern in the 19th century. In a way, Moismont has brought it back to India. The hand-printed fine cloth is made of pure, skin-friendly cotton. Its edges are hemmed and the Moismont lettering is printed in a matching color.

Behind the Moismont label, based in Picardy, France, are Martine and Jacques Bijvoet. Through their fashion, the couple champion authenticity and tradition. It is therefore no surprise that their scarves and stoles, garments, and bags blend French textile design with traditional Indian weaving craftsmanship. After all, the original scarf (which, as we understand it, is worn more like a stole) once made its way from the Indian subcontinent to Europe. And to this day, this scarf-making culture remains very much alive in India: yarn-dyeing, weaving, and printing techniques are passed down there from generation to generation—across three carefully distinguished trades, each of which possesses and safeguards its own unique expertise.