At first glance, this is an ordinary rib-knitted hat with a wide turn-up. At second glance - and especially when you touch it - the special thing becomes apparent: the material. A good half of the yarns are made from baby alpaca. It is incredibly fine, soft and warming and one of the most valuable natural fibers of all. A good third is skin-friendly, breathable organic cotton, which also improves the durability of the hat. The rest is soft merino wool, which also contributes to the warming properties.

Bensheim, otherwise better known for its historic buildings, good wine and sheltered location on the slopes of the Odenwald, is the home of the Pure Pure label. And perhaps it is the proximity to and daily contact with nature that has inspired the Pure Pure philosophy. In any case, the name says it all: the products should convey pure joy when worn and the materials from which they are made are purist in the sense of naturally pure. The company also focuses on corporate responsibility beyond its own production: Pure Pure is a member of the cross-industry Bundesverband Nachhaltige Wirtschaft e.V., a business association that promotes climate protection, resource efficiency and diversity in the economy.

Staining of light-coloured clothing, furniture and other objects is possible.