On the Swabian Alb manufactures Merz b. Schwanen this classic T-shirt as a reminiscence of the 1950s, in which the former undershirt not least by screen greats like Marlon Brando and James Dean became outerwear and icon of pop culture. The cotton used comes from certified organic cultivation.

The knitwear manufacturer Merz b. Schwanen had existed since 1911 in the Swabian Alps, once a traditional textile-producing region. In recent times, a Berliner, Peter Plotnicki, revived the tradition. Once more, the company is manufacturing shirts and sports trousers in the area – for the most part on original knitting machines dating from the 1920s or at least the 1960s. Their slow operational speeds are an advantage: They provide for the high density, characteristic structure, and substantial feel, as well as the excellent shape retention of the knitwear. A small but remarkable detail: Plotnicki has the clothing labels with the original Merz b. Schwanen logo and lettering crafted on an old weaver’s loom for jacquard ribbons.