Type set rubber 240 characters
A degree of freedom: stamp prints with moveable letters.
With this "printing process," typography is still pre-defined, although not through the form of the letters; these stamps are universal in that they do not simply reproduce the same texts ("factually and mathematically correct!"). Instead, they make use of Guttenberg’s advancements, moveable letters. Rubber letters of different vertical heights are inserted, in tongue and groove manner, onto the corrugated base plate. In this manner, the stamps can continually generate new messages that need to be produced multiple times – invitations, thank-you notes, or a hand-printed business card, which is elevated, in offset printing, above all the other glossy variations like a white raven in the middle of a large flock of birds. Consequently, nothing can remain concealed; the letters enable, with their 240 symbols, a certain linguistic economy (to an extent, analogue SMS-messages are similar). Additionally, one can circumvent, through intelligent word choice, the well-known "Scrabble" problem; after the sixth "e," the e-supply has been depleted. It is definitely a good idea to avoid extraneously long words. But, it is exactly at this point where the communicative advantage lies: everything ought to be brought to the point with as few words as possible; however, in an emergency, something may be expressed stylistically through the appropriate use of synonyms. (In still greater emergency, one can obtain additional fonts.) The fonts come from a German manufacturer, specializing in industry signature systems.
The first degree of freedom: stamping with movable type
The typography is still predetermined in this "printing process", the design is not, because these stamps are universalists that do not simply reproduce the same text over and over again ("factually and mathematically correct!"), but also print difficult formats (labels) without difficulty. To do this, they make use of Gutenberg's technology of movable type. Rubber letters of various heights are attached to the ribbed base plate using tongue-and-groove technology. In this way, the stamp becomes the carrier of ever new messages to be distributed many times over - invitations, thank-you notes or even a hand-printed business card, which then stands out from all the high-gloss variants in offset printing like a white raven in the midst of a large flock of birds.
Article Number 40902
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