Skip to content

What is important to us

Our guidelines

We have always placed great importance on the high quality of our products. We have expanded the criteria that have always defined this quality for us—durability, functionality, and timeless aesthetics—to include the principles of fair production, respect for the origin of products, and an understanding of their proper use. These principles are set forth in our guidelines and reflected in the selection of our product range. In this way, we aim to help you make an informed and confident purchasing decision. And if you happen to be within driving distance of one of our department stores, we cordially invite you to pick up these fine items in person and experience them with all your senses.

Materiality is our basis

With the careful selection of the best raw materials and optimally suited materials, we guarantee the highest level of functionality.

We want to inspire you with our products and therefore focus on class in every respect. Anyone who has ever tended his garden with hand-forged tools from Sneeboer or done his kitchen chores with the three-layer carbon steel knives from Hohenmoorer Messermanufaktur will immediately feel how much the right tool, made with opulent use of materials, can enrich daily activities.

Competence is our way

Whether it’s traditional craftsmanship or innovative startup technology—we seek out the ideal manufacturing process for every product.

We support manufacturers with dedication and vision, because we value not only the history behind our products but also their potential for the future. Around 1,600 suppliers provide us with their exceptional products, which are crafted with great attention to detail and whose fascinating stories are worth sharing. If there is a lack of suitable options in a particular area of our product range, we develop the missing items ourselves.

Longevity is our goal

We focus on high-quality, repairable products and timeless design, because we want to provide our customers with companions they can count on for a long time.

Even before listing new products, our knowledgeable and creative product managers meticulously check whether they meet our high standards. Since many of our products were originally developed for professional use, they are ideally suited for long-term, intensive use. The special orders team, integrated into our in-house Customer Center, is also available to assist you with repairs and the procurement of necessary replacement parts should the need arise.

Knowledge is our strength

We also support our customers beyond the purchasing stage with a diverse range of information and seminars that inspire and help them to experience our products in the best possible way.

In the more than 30 years that Manufactum and Brot & Butter have now been in existence, we have gathered extensive knowledge about our goods. We are happy to share this wealth of knowledge with you. Each year we offer over 400 events in our department stores, where you can test and try out our products together with us. The individual demonstrations and seminars are accompanied by proven experts.

Respect is our currency

We base our actions on the needs of people and nature.

In our selection of animal-based foods, we focus primarily on traditional livestock breeds. The animals are raised with plenty of access to the outdoors and space to engage in species-appropriate behavior. By contrast, we consistently avoid products from factory farming. When it comes to plants, we also prioritize traditional diversity: Our assortment includes heirloom and time-tested varieties, as well as rare cultivars that are rarely found in stores anymore. Furthermore, we prioritize materials suitable for reuse or recycling, and, when necessary, require our manufacturers to undergo recognized social audits and hold established seals and certifications.

Learn more