The wide spreading branches of the argan tree, which grows up to twelve meters high and is native to the semi-desert, provide shade for humans and animals. Every two years, and only when there is no dry period, the argan tree produces yellowish fruits. They are barely the size of a plum and have a bitter pulp that is inedible to humans. An extremely hard shell encloses the fruit core and protects the two to three seeds inside, from which the precious argan oil is extracted.

Originally, the argan tree was widespread throughout much of North Africa and southern Europe, but today it is found alone in a protected area of only about 8,200 km2 in southwestern Morocco. Each argan tree is officially the property of the Moroccan state, but the use of the trees is left to the resident Berber families. Due to the high demand for argan oil, there are intensive efforts to reintroduce argan trees in countries with suitable climates, for example in Israel and in Saudi Arabia. But so far, they only reach maturity and fruitfulness in Morocco.

Argan oil is golden yellow and smells intensely nutty. It has a high content of essential unsaturated fatty acids. The substance group of antioxidant tocopherols (vitamin E) is also present in unusually high concentrations: Compared to olive oil, argan oil contains almost twice the amount. Also certain phytosterols, which occur only very rarely in other vegetable oils, are contained in argan oil in a unique composition and unfold caring effects for skin and hair. Ingredients that have a mild disinfectant effect and stimulate the metabolism complete the spectrum of action.