Armedangels. To show that it can be done differently


To design fashion differently (and better), to conserve resources instead of exploiting them, and to create designs that make lasting additions to the wardrobe - that was the plan of Martin Höfeler and Anton Jurina, the founders of the Cologne-based label Armedangels. Or to put it in CEO Höfeler's words, "I really just wanted to prove that it's possible to build a company that's profit-driven while pushing good." And what began in 2007 with a plain white T-shirt has long since become a successful fair fashion label. What remains unchanged is the approach that everything is produced as sustainably as possible: ecological materials, transparent supply chains, durable design and fair working conditions. This fairness is regularly checked by several independent organizations. Thus, Armedangels may adorn itself with the Fairtrade and the GOTS seal. In addition, the label is part of the Fair Wear Foundation.

Fashion for Armedangels