Manufacturer

Blue de Gênes. Timeless fashion

Long ago, dockworkers in Genoa wore work clothes made of a strong cotton fabric dyed with indigo. Since Genoa belonged to France at the time, this went by the French name "Bleu de Gênes", which in English-speaking countries became "Blue Jeans". Against the backdrop of this history, the Blue de Gênes label was launched in Kolding, Denmark, in 2010. But Ole Madsen, the mastermind behind it, has long since gone beyond jeans. He manufactures authentic clothing from selected materials, whose timeless design literally endures the years. Production takes place almost exclusively in Europe, with Blue de Gênes working with small, family-run businesses that are each specialists in their field. Thus, the jeans come from northern Italy, some pants from Turkey and the shirts from Portugal.

All products from Blue de Gênes

Recommended Topics

ArmedangelsArmedangels

To design fashion differently (and better), to conserve resources instead of exploiting them, and to create designs that make lasting additions to the wardrobe - that was the plan of Martin Höfeler and Anton Jurina, the founders of the Cologne-based label Armedangels. Or to put it in CEO Höfeler's words, "I really just wanted to prove that it's possible to build a company that's profit-driven while pushing good."

View more
Merz beim SchwanenMerz beim Schwanen

The Swabian Alb was once one of the most important textile regions in Germany. One of the companies based there was the Merz b. Schwanen tricot factory, founded in 1911. Berlin-based Peter Plotnicki and his wife Gitta have revived its tradition.

View more
Knowledge Cotton ApparelKnowledge Cotton Apparel

The owl in the logo of the Danish label Knowledge Cotton Apparel stands for wisdom and knowledge. Two elements that can be applied to the company's history and the brand's philosophy. Back in 1969, Jørgen Mørup and his father founded a small textile company in Herning, Denmark, which was already focused on sustainability at the time.

View more